How Jazaa Cleaned a Full Year of Books and Got a UAE Fintech Investor-Ready in 5 Months

A high-growth UAE-based AI fintech had a full year of non-IFRS-compliant books and investor conversations on the horizon. Jazaa cleaned everything up, produced investor-ready financials, and set up the accounting for a new KSA entity, all within 5 months.

Industry

Financial Technology (AI-Powered Finance Automation)

Service Category

Fractional CFO Services

Engagement Duration

5 Months

Client Location

United Arab Emirates (with KSA expansion)

Services Provided

Books Clean-Up and IFRS-Aligned Bookkeeping, Financial Statement Analysis, Management Reporting, Entity Setup and Accounting Infrastructure (KSA), Advisory Support on Financial Presentation

5 Months

Engagement Duration

Full Year

Books Cleaned

2-Month Deadline

Clean-Up Window

New KSA Entity

Books Set Up

About the Client

The client is a UAE-based fintech company that has built an AI-powered operating system for modern finance teams. The platform automates core financial workflows including invoicing, collections, accounts payable, and reconciliation, allowing finance functions to scale without proportional headcount growth.

The company serves B2B clients across both e-commerce and offline channels. At the time of engagement, the company was in a high-growth early stage, actively seeking investor funding and planning a Saudi market entry through a new legal entity.

"We were honestly under a lot of pressure before investor conversations, and our books just weren't where they needed to be. The team stepped in, cleaned everything up quickly, and made the numbers make sense. What stood out was how they explained things in a way that was actually useful, not just technical."

Founder AI-Powered Fintech Platform (UAE)

The Challenges

The company had built a product designed to bring financial discipline to its clients. But its own books told a different story. An internal team had been handling accounting, but the records had not been maintained according to IFRS. Entries were inconsistent, incomplete in places, and not structured for external stakeholder review.

With investor conversations approaching, the entire year’s accounting history had to be reviewed, corrected, and restated within a two-month window. The books included numerous layered transactions across payables, receivables, and reconciliation entries.

While the historical clean-up was happening, the current period’s accounting still had to be maintained. On top of all this, the company was planning to expand into Saudi Arabia, which meant setting up accounting infrastructure for a brand new entity from scratch.

What Jazaa Did

Jazaa structured the engagement in four clear phases.

Phase 1 – Historical Books Clean-Up

Full review of existing books covering all prior months of the financial year. Every transaction was re-examined for accuracy, proper categorisation, and IFRS compliance. Discrepancies were corrected and entries restated. Delivered within the two-month deadline.

Phase 2 – Parallel Current-Period Bookkeeping

While the historical clean-up was underway, Jazaa simultaneously maintained bookkeeping for the ongoing period, ensuring no gap appeared in the financial records.

Phase 3 – Financial Statement Analysis and Management Reporting

Investor-facing deliverables produced from the cleaned financials. Financial statement analysis drew out key insights on performance, liquidity, and business health. Monthly management reports structured for board-level and investor review. Advisory sessions with the founder prepared her for investor conversations.

Phase 4 – KSA Entity Setup

Accounting infrastructure for the new Saudi entity set up from scratch, with clean foundations and the right framework for future reporting and compliance.

Results

The engagement delivered exactly what the company needed to walk into investor meetings with confidence.

Key Outcomes

Books Not Investor-Ready? Jazaa Can Fix That.

If your financials need a clean-up before investor conversations, or you are expanding into a new market and need the accounting set up right, talk to Jazaa.

Get In Touch

Email

contact@jazaa.com

LOCATION

Dubai, UAE with clients across all Emirates

Meeting

Book a consultation to discuss your specific financial needs

Contact Form Demo